My friends at
Eat Media are passionate about content strategy so when
@eatmedia posted a link to the slideshare presentation below I took a time out to view it. If you are a business owner it's important that you understand the underpinnings of content strategy just as thoroughly as you understand financial, professional development, marketing and other traditional business strategies. An effective content strategy will increasingly separate the leaders in a given industry from their competitors as the choices for media, publishing and content delivery expand. At its most basic I understand content strategy to result in the effective communication of your message to the right audience. And just so no-one is confused "effective" means the audience takes the ACTION that you INTEND for them to take. If I'm getting it wrong somebody correct me in the comments.
Article originally appeared on Axiom CPA, P.A. (http://www.axiomcpa.com/).
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