What does a CPA know about marketing?

Surprisingly, I spend a lot of time talking with business owners about marketing. Most of them don't have a concrete idea of what they hope to accomplish with their marketing efforts and many can distinguish a genuine marketing effort from a wishful advertising spending spree. I'm not a marketing genius but I know how to spot a business that understand the role good marketing plans play in their success. I also know how to measure a lot of stuff. In this podcast we'll talk about the components of a good marketing plan. Chief among these is the ability to measure results.



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