Saturday
Feb212009
Let your feet do the talking. Negotiation 101
Saturday, February 21, 2009 at 9:31AM
It's often said that you won't win a negotiation unless you're willing to walk away. I'm struck, however, that the only times I see this born out in my own experience is when I'm not really negotiating, I actually AM walking away. Case in point:
I signed up for a free trial of a popular online meeting application. I used it several times, but I found a competing program I liked better so I cancelled the trial. Today they offered me a 20% discount to come back and re-activate my account.
This also happened years ago when a client asked me to evaluate a popular real estate investing program that seemed too good to be true. I ordered the materials for about $200, spent a few hours going through them, and decided it was a waste of money. I called to take advantage of their money back guarantee and the sales person on the phone offered to let me keep the program for $50. That's a 75% discount!
So here's the moral of the story.
I signed up for a free trial of a popular online meeting application. I used it several times, but I found a competing program I liked better so I cancelled the trial. Today they offered me a 20% discount to come back and re-activate my account.
This also happened years ago when a client asked me to evaluate a popular real estate investing program that seemed too good to be true. I ordered the materials for about $200, spent a few hours going through them, and decided it was a waste of money. I called to take advantage of their money back guarantee and the sales person on the phone offered to let me keep the program for $50. That's a 75% discount!
So here's the moral of the story.
- If you're not at least asking for discounts you're leaving money on the table, for everything from that new pair of jeans to your web hosting.
- Walk away. Most of the time you can come back later anyway.
- Don't take advantage. If you've already agreed to something don't go back later and ask for a price cut. This shows bad faith and it's the quickest way to sour a relationship. Everyone expects negotiation at the beginning of the deal, but if you try to change the terms after everyone is committed you're using people. That kind of stuff has a funny way of coming back to bite you later.
in Consulting
Reader Comments (1)
Ahh, 75% discounts rock. I like how succinct this post is, and agree that in a competitive market place, this is a great strategy. It reminds me of bargaining in Tijuana, Mexico, for a fake Rollex. Your examples are a great reminder that most of us can bargain for everyday services too, not just knock-off watches!