Content Strategy

My friends at Eat Media are passionate about content strategy so when @eatmedia posted a link to the slideshare presentation below I took a time out to view it. If you are a business owner it's important that you understand the underpinnings of content strategy just as thoroughly as you understand financial, professional development, marketing and other traditional business strategies. An effective content strategy will increasingly separate the leaders in a given industry from their competitors as the choices for media, publishing and content delivery expand. At its most basic I understand content strategy to result in the effective communication of your message to the right audience. And just so no-one is confused "effective" means the audience takes the ACTION that you INTEND for them to take. If I'm getting it wrong somebody correct me in the comments.

Content Strategy: Content is King!

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Comments

[Sydneyaccountant]

The content strategy outlined in the presentation was awesome it helps businesses understand content strategy in a simple concise format. Thankyou for the information

[Bogholder]

Thank you very much for sharing this - very helpful to my business.